Dawesville Social Media Marketing

An effective social strategy can help you grow your business, maintain your social presence and engage with the audience.

An effective social strategy can help you grow your business, maintain your social presence and engage with the audience by using the right social media marketing.

Times have certainly changed in the ways we reach out to friends or customers.  When once we would post letters or wait for a hefty phone book to crack our pavement, now all we have to do is use a few well thought out clicks to reach out to the digital masses.

Keep Up With The Trends

Even in terms of social media marketing though, you have to constantly keep up with what’s trending and the platforms making more of an impact than others due to constantly changing algorithms.  This could easily mean the difference between a social media campaign that works and one that becomes a total waste of time.  The strength in a successful social media campaign though is combining these platforms so that you hit every single niche in terms of demographics.  Think about what people are seeking out and how your brand can jump on board.  Twitter, Pinterest, Facebook, Instagram are just a few that could bring people flocking to your product.  For the younger audience Snapchat might be the way to go.  All have their own business models which you can use to specifically target an audience as well.

How popular is Social Media?

Is spending the money worth it though?  Simply…yes.  And it can be a lot cheaper than Adwords where, if you use Adwords, you could spend $500 a month minimum.  When I use Facebook to promote my business I sometimes spend as little as $5 a day.  If that doesn’t generate business it certainly generates awareness for my brand which could equate to extra business in the long run.

Some promising Australian statics as of January 2018 include the following –

• Facebook: 15 million monthly users.
• Youtube: 15 million monthly users.
• Instagram: 9 million montly users.
• Snapchat: 4 million monthly users.
• Twitter: 3 million monthly users.

These are statistics for the most popular social media platforms. 

Worldwide the numbers are much greater and are proof that if you don’t target social media then your prospects will be a lot less.

At Wade’s Innovations we use two very popular social media software interfaces (Hootsuite and Buffer).   These enable your campaign to reach far and wide for potential followers who just may embrace your online brand.

What Are the Costs?

So what’s the cost when it comes to social media marketing?.  Depending on how much time is spent on it, the cost won’t even reach a cent – in other words free.  It costs nothing to share links…etc, but if you decide to spend money then you are in for a nice surprise.  Let’s delve into Facebook, the most popular platform.  On average you will spend about 60 cents per click, sometimes less.  That’s a lot cheaper than spending up to 3 dollars on some of the most well-known advertising methods.  60 cents for a new client sounds like some great business sense.

With the right hashtags, posting at right time of the day and focusing on the right demographic, social media can work for you.  In fact 95% of the 18-35 demographic are never more than a few minutes away from it.  Social media is the future of advertising and you need to jump on board before you miss out on your fair share of the marketplace.

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