TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos on any topic. TikTok is one of the most downloaded apps in the world, with over 1 billion downloads worldwide. It’s trendy among Gen Z users; According to a Pew Research Center study, 41% of teens say they use TikTok.
So, should your business be on TikTok? And if so, how can you make sure your ads are effective? Let’s take a look.
The Pros of Advertising on TikTok
TikTok offers a few distinct advantages for advertisers:
It’s incredibly affordable; ad prices start at just $10 per day.
TikTok has exceptionally high engagement rates; according to Hootsuite, TikTok users spend an average of 52 minutes per day on the app. That’s more time than people spend on Facebook, Instagram, or Snapchat.
TikTok ads are highly effective.
Studies have shown that TikTok ads result in a 3% to 6% click-through rate, significantly higher than the average CTR for other social media platforms (0.5% to 1%).
The Cons of Advertising on TikTok
There are a few potential drawbacks to advertising on TikTok:
The app is still relatively new; it was only launched in 2016. This means there’s still a lot we don’t know about how users interact with the platform, which could make it challenging to create effective ads.
Because TikTok is so popular with young people, it might not be the best platform for businesses targeting an older demographic.
Because of its low barrier to entry (anyone can create an account and start sharing videos), some brands might worry that their ads will appear alongside content that doesn’t reflect their values or mission.
If you’re considering advertising on TikTok, you should keep a few things in mind. First, the app is still relatively new. There’s still a lot we don’t know about how users interact with the platform—which could make it challenging to create effective ads. Second, because TikTok is so popular with young people, it might not be the best platform for businesses targeting an older demographic. Finally, because of its low barrier to entry (anyone can create an account and start sharing videos), some brands might worry that their ads will appear alongside content that doesn’t reflect their values or mission. But despite these potential drawbacks, advertising on TikTok could be a great way to reach a large audience at a low cost. So if you’re considering whether or not to advertise on TikTok, weigh the pros and cons before making your decision.
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